I build businesses that fit the men who run them.

This phase gets you out of the hole, and builds the ability to stay out of it. Most founders have tried to delegate before. It came back because the decisions never left. This phase fixes that in order, with evidence at every step.

1. 01
   Evidence

   Where your week actually goes, in writing, and what genuinely needs you. A tracker counts your hours, you sort them into four seats, and you get your Employee Share: the part of your week someone else could do.

2. 02
   Handover

   Three things off your plate that stay off it, with the decisions as well as the tasks. A short sprint, ending in one full evening off with no dread attached.

3. 03
   Space

   Proof the business survives without you, by actually going away. First one day, then a full week, with your team given the authority to decide while you’re gone.

You didn’t end up here because your systems weren’t good enough. You ran the business the way you did because of what you believe about work, money and yourself. That work is impossible while you’re drowning. Once the first phase has given you room, the time exists. So does the risk of filling it with a new fire.

1. 04
   Enough

   Figure out what you’re actually aiming at, so arriving somewhere actually means something. A figure, a date, and what it actually buys, worked backwards from the life you want.

2. 05
   Self

   Whose voice has been running the business, and why it sounds the way it does. You trace where your rules came from, and what your sense of self is tied to.

3. 06
   Repair

   Getting your word back, with yourself and with the people it was meant for. Closing the gap between what you say you’ll do and what you do, at work and at home.

By now the business doesn’t need you inside it, so the question changes. Until now the answer to “what next” was always more money. That’s solved. From here, every new thing is priced in your hours before you commit to it.

1. 07
   Direction

   Choosing the next thing on purpose, and pricing what it will cost you. Where you are, what’s changed in you, and what you’re pointing at next.

2. 08
   Build

   Making the first move with your real workload in mind. The work goes in stages, and the next one only starts once the last one held.

3. 09
   Hold

   Staying on your feet while you do it, in the dips and at the peaks. A plan for the bad run and the good run, written before either arrives.