In basically every company in the world, marketing is treated as a process. It's something that needs to get done, because that's how businesses function.
What if there was another way?
What if, instead of running marketing campaigns like a tick-box activity, you ran them like science experiments.
What if there was science influencing the campaigns themselves?
Neuromarketing is an emerging discipline combining behavioural psychology and neuroscience with marketing.
Any marketeer will tell you that focus groups and interviewing the customer is your best bet of knowing what will work. But the reality is, people don't really know why they want they want, let alone accurately enough to explain it to an interviewer.
What if you could look into people's brains, and see how they really felt?
Neuromarketeers use EEG and fMRI to monitor brain activity, which means we can see how people's brains actually respond to ads, products and brands. No more relying on the "truths" from focus groups.
Ever seen the Cheetos ad where the woman in the laundromat throws Cheetos into the mean lady's whites? Focus groups said it was too mean. Their brains said they found it hilarious.
Cheetos ran the ads, and they were a resounding success. The brain never lies.
In the last few days, I became a certified Neuromarketeer.
Over the next two weeks, I'm going to explain why neuromarketing is the future, and why you need to pay attention to it.
Enter: The Neuromarketeer.