


ENTREPRENEURS, EXECUTIVES, BUSINESS PROFESSIONALS
Stop Living Life as Prisoner
of your Own programming
Stop Living Life as Prisoner
of your Own programming
Stop Living Life as Prisoner
of your Own programming
The Choice Psychology Method That Transforms High-Achievers From Victims of Circumstance Into Creators of Reality
The Choice Psychology Method That Transforms High-Achievers From Victims of Circumstance Into Creators of Reality
You're successful by every external measure... so why do you feel like you're failing?
You're successful by every external measure... so why do you feel like you're failing?
You're successful by every external measure... so why do you feel like you're failing?



You've built the empire. You've got the income. You've achieved what 99% of people only dream about.
But Sunday nights still fill you with dread.
Your relationships feel transactional.
And despite all your success, you can't shake the feeling that you're running someone else's program instead of living your own life.
Here's the uncomfortable truth:
You're not the author of your experience - you're the victim of your unconscious programming.
The Invisible Prison of Inherited Beliefs
Every limitation you experience right now can be traced back to one source: beliefs you never consciously chose.
Think about it:
That voice telling you "you're not working hard enough" (probably your father's)
The anxiety that success might disappear overnight (your mother's Depression-era fears)
The inability to enjoy your achievements (programming about "staying humble")
The compulsion to prove yourself over and over (childhood wounds you've never addressed)
You've been running mental software installed by other people
Parents, teachers, society
without ever questioning if it serves you.
Your brain receives 11 million bits of information per second but only processes 50 consciously.
Your Reticular Activating System filters everything else based on programming you didn't choose.
You're not seeing reality. You're seeing your programming's interpretation of reality.
Why you can’t
think your way out of this
Why you can’t
think your way out of this
Why you can’t
think your way out of this
Why you can’t
think your way out of this
You’ve probably tried...
You’ve probably tried...
Positive thinking (your unconscious mind laughed)
Positive thinking (your unconscious mind laughed)
Positive thinking (your unconscious mind laughed)
Goal setting (you hit the goals, felt empty anyway)
Goal setting (you hit the goals, felt empty anyway)
Goal setting (you hit the goals, felt empty anyway)
Time management (you got more efficient at being miserable)
Time management (you got more efficient at being miserable)
Time management (you got more efficient at being miserable)
Therapy (years of talking, minimal change)
Therapy (years of talking, minimal change)
Therapy (years of talking, minimal change)
Business coaching (more strategies for the same broken operating system)
Business coaching (more strategies for the same broken operating system)
Business coaching (more strategies for the same broken operating system)
Here’s why none of it worked
Here’s why none of it worked
Here’s why none of it worked
Here’s why none of it worked
Most personal development focuses on WHAT to do rather than HOW to think.
It's like trying to run the latest iPhone app on a 1995 computer.
Most personal development focuses on WHAT to do rather than HOW to think.
It's like trying to run the latest iPhone app on a 1995 computer.
Most personal development focuses on WHAT to do rather than HOW to think.
It's like trying to run the latest iPhone app on a 1995 computer.
Your problem isn't knowledge
It's your mental operating system
Your problem isn't knowledge
It's your mental operating system
Your problem isn't knowledge
It's your mental operating system
Your problem isn't knowledge
It's your mental operating system
The 3 Questions That Change Everything...
The 3 Questions That Change Everything...
The 3 Questions That Change Everything...
The 3 Questions That Change Everything...
After studying thousands of high-performers, I've discovered that all human limitation comes down to unconscious choices around three fundamental questions:
After studying thousands of high-performers, I've discovered that all human limitation comes down to unconscious choices around three fundamental questions:
Question 1: Do you control your emotions, or do your emotions control you?
Question 1: Do you control your emotions, or do your emotions control you?
Question 1: Do you control your emotions, or do your emotions control you?
Most people believe emotions "happen to them."
The truth?
Every emotion has a 90-second biological lifespan.
Anything longer is a choice to regenerate it through thought patterns.
You're not angry for hours because of what happened.
You're angry because you keep choosing to replay the story.
Most people believe emotions "happen to them."
The truth?
Every emotion has a 90-second biological lifespan.
Anything longer is a choice to regenerate it through thought patterns.
You're not angry for hours because of what happened.
You're angry because you keep choosing to replay the story.
Question 2: Can you control your reality, or are you beholden to it?
Question 2: Can you control your reality, or are you beholden to it?
Question 2: Can you control your reality, or are you beholden to it?
Your circumstances don't determine your experience.
Your interpretation of them does.
Two people can lose the same job
One sees catastrophe, another sees opportunity.
Reality isn't something that happens TO you.
It's something you create THROUGH your choices.
Your circumstances don't determine your experience.
Your interpretation of them does.
Two people can lose the same job
One sees catastrophe, another sees opportunity.
Reality isn't something that happens TO you.
It's something you create THROUGH your choices.
Question 3: Do your words create your reality?
Question 3: Do your words create your reality?
Question 3: Do your words create your reality?
Language isn't just description - it's programming.
When you say "I have to work late," you're programming obligation.
When you say "I choose to prioritize this project," you're programming agency.
Your words don't just describe your reality. They literally create it.
Language isn't just description - it's programming.
When you say "I have to work late," you're programming obligation.
When you say "I choose to prioritize this project," you're programming agency.
Your words don't just describe your reality. They literally create it.

MEET DAVID JACOB
From Corporate Prisoner to Choice Psychology Pioneer
Six months into my "dream job" at a
prestigious London firm,
I was completely miserable.
Big office.
Rooftop bar.
Working with Google, Pepsi, Diageo.
Everything I thought I wanted.
But I was putting in 60-hour weeks, passed over for promotion twice, and told "we just don't think you're ready."
I was burnt out, bitter, and completely stuck.
Then I discovered the difference between being a victim of circumstances and being the creator of my reality.
The moment I shifted from "this is happening TO me" to "this is happening THROUGH my choices," everything changed.
Instead of being a victim of company politics, I became the creator of my next opportunity.
Instead of waiting for validation, I chose to bet on myself.
Using what I now call Choice Psychology, I:
Built two businesses to half-million-dollar run rates
Coached over 1,500 people through psychological breakthroughs
Developed a method that creates transformation in 1/100th the time of traditional approaches
Discovered that your limitations are just inherited beliefs - and beliefs can be changed
Now I want to help you do the same.


MEET DAVID JACOB
From Corporate Prisoner to Choice Psychology Pioneer
Six months into my "dream job" at a
prestigious London firm,
I was completely miserable.
Big office.
Rooftop bar.
Working with Google, Pepsi, Diageo.
Everything I thought I wanted.
But I was putting in 60-hour weeks, passed over for promotion twice, and told "we just don't think you're ready."
I was burnt out, bitter, and completely stuck.
Then I discovered the difference between being a victim of circumstances and being the creator of my reality.
The moment I shifted from "this is happening TO me" to "this is happening THROUGH my choices," everything changed.
Instead of being a victim of company politics, I became the creator of my next opportunity.
Instead of waiting for validation, I chose to bet on myself.
Using what I now call Choice Psychology, I:
Built two businesses to half-million-dollar run rates
Coached over 1,500 people through psychological breakthroughs
Developed a method that creates transformation in 1/100th the time of traditional approaches
Discovered that your limitations are just inherited beliefs - and beliefs can be changed
Now I want to help you do the same.


MEET DAVID JACOB
From Corporate Prisoner to Choice Psychology Pioneer
Six months into my "dream job" at a prestigious London firm,
I was completely miserable.
Big office.
Rooftop bar.
Working with Google, Pepsi, Diageo.
Everything I thought I wanted.
But I was putting in 60-hour weeks, passed over for promotion twice, and told "we just don't think you're ready."
I was burnt out, bitter, and completely stuck.
Then I discovered the difference between being a victim of circumstances and being the creator of my reality.
The moment I shifted from "this is happening TO me" to "this is happening THROUGH my choices," everything changed.
Instead of being a victim of company politics, I became the creator of my next opportunity.
Instead of waiting for validation, I chose to bet on myself.
Using what I now call Choice Psychology, I:
Built two businesses to half-million-dollar run rates
Coached over 1,500 people through psychological breakthroughs
Developed a method that creates transformation in 1/100th the time of traditional approaches
Discovered that your limitations are just inherited beliefs - and beliefs can be changed
Now I want to help you do the same.

The Science of Rewriting Your Mental Operating System
The Science of Rewriting Your Mental Operating System
The Science of Rewriting Your Mental Operating System
The Science of Rewriting Your Mental Operating System
This isn't therapy. This isn't coaching. This isn't positive thinking.
This isn't therapy. This isn't coaching. This isn't positive thinking.
This isn't therapy. This isn't coaching. This isn't positive thinking.
This is conscious reprogramming of your unconscious mind.
This is conscious reprogramming of your unconscious mind.
This is conscious reprogramming of your unconscious mind.
The Choice Hierarchy:
Where Real Change Happens
The Choice Hierarchy:
Where Real Change Happens
The Choice Hierarchy:
Where Real Change Happens
Most people exhaust themselves making Level 1 choices (what to eat, when to exercise) while their Level 3 choices sabotage them beneath the surface.
Level 1: Reactive Choices
Daily decisions driven by programming
Level 2: Framework Choices
Mental models that determine how you interpret reality
Level 3: Identity Choices
Who you fundamentally believe you are
When you change your Level 3 choices, everything else automatically aligns.
Most people exhaust themselves making Level 1 choices (what to eat, when to exercise) while their Level 3 choices sabotage them beneath the surface.
Level 1: Reactive Choices
Daily decisions driven by programming
Level 2: Framework Choices
Mental models that determine how you interpret reality
Level 3: Identity Choices
Who you fundamentally believe you are
When you change your Level 3 choices, everything else automatically aligns.
The Three Fundamental Shifts
The Three Fundamental Shifts
The Three Fundamental Shifts
Shift 1: From Emotional Victim to Emotional Sovereign
Shift 1: From Emotional Victim to Emotional Sovereign
Shift 1: From Emotional Victim to Emotional Sovereign
You'll learn to choose your emotional states instead of being controlled by them.
Emotions become information, not instructions.
You'll learn to choose your emotional states instead of being controlled by them.
Emotions become information, not instructions.
Shift 2: From Reality Victim to Reality Creator
Shift 2: From Reality Victim to Reality Creator
Shift 2: From Reality Victim to Reality Creator
You'll understand how your beliefs, expectations, and focus patterns literally create your external experience through what I call "manifested reality loops."
You'll understand how your beliefs, expectations, and focus patterns literally create your external experience through what I call "manifested reality loops."
Shift 3: From Linguistic Unconsciousness to Linguistic Precision
Shift 3: From Linguistic Unconsciousness to Linguistic Precision
Shift 3: From Linguistic Unconsciousness to Linguistic Precision
You'll discover how your language patterns program your results and learn to speak in ways that create the reality you want.
You'll discover how your language patterns program your results and learn to speak in ways that create the reality you want.

The Breakthrough Method:
From Programming to Freedom
The Breakthrough Method:
From Programming to Freedom
Phase 1: Code Tracing (Months 1 - 2)
We identify the limiting beliefs running your life and trace them back to their source. Most clients are shocked to discover how many of their "personal" beliefs actually came from parents, teachers, or cultural programming.
"Says who?" becomes your most powerful question.
Phase 2: Pattern Inerruption (Months 2 - 3)
We interrupt the unconscious loops keeping you stuck using advanced psychological techniques.
This is where the real breakthrough happens - when you realize you've been choosing limitations you didn't even know you had.
Phase 3: Reality Reconstruction (Months 3 - 4)
We install new, empowering patterns at the identity level.
When your core identity shifts, your frameworks and reactions automatically align without willpower or effort.
Phase 4: Integration & Expansion (Months 4+)
We ensure these changes stick and compound, creating what I call "effortless effectiveness"
Where extraordinary results become your new normal.

The Breakthrough Method: From Programming to Freedom
Phase 1: Code Tracing (Months 1 - 2)
We identify the limiting beliefs running your life and trace them back to their source. Most clients are shocked to discover how many of their "personal" beliefs actually came from parents, teachers, or cultural programming.
"Says who?" becomes your most powerful question.
Phase 2: Pattern Inerruption (Months 2 - 3)
We interrupt the unconscious loops keeping you stuck using advanced psychological techniques.
This is where the real breakthrough happens - when you realize you've been choosing limitations you didn't even know you had.
Phase 3: Reality Reconstruction (Months 3 - 4)
We install new, empowering patterns at the identity level.
When your core identity shifts, your frameworks and reactions automatically align without willpower or effort.
Phase 4: Integration & Expansion (Months 4+)
We ensure these changes stick and compound, creating what I call "effortless effectiveness"
Where extraordinary results become your new normal.
What Makes This Different?
The Anti-Guru Approach
What Makes This Different?
The Anti-Guru Approach
What Makes This Different?
The Anti-Guru Approach
Ideas Over Personalities
I don't want you to become me. I want you to become the fullest expression of yourself. We focus on transferable principles, not personality worship.
Science Over Speculation
Based on neuroscience, psychology, and 5 years of real-world testing with over 1,500 clients. No mysticism, no manifestation - just applied psychology.
Transformation Over Information
Transformation Over Information
You don't need more knowledge. You need to change your relationship with the knowledge you already have.
Operating System Over Apps
We don't add more strategies to your broken mental software. We upgrade the entire operating system.
Built for High-Achievers
Designed for people who've already proven they can execute - they just need to stop executing against themselves.
Built for High-Achievers
Designed for people who've already proven they can execute - they just need to stop executing against themselves.

The Complete Choice Psychology Transformation
The Complete Choice Psychology Transformation
12 Intensive 1-on-1 Sessions
Deep psychological archaeology to uncover hidden programming
Real-time pattern interruption and belief restructuring
Custom identity-level transformation protocols
Advanced choice awareness training
Breakthrough Onboarding Session
Complete psychological assessment using the Choice Awareness Scale
Immediate identification of your specific limiting patterns
Custom roadmap for your transformation journey
The Choice Psychology Handbook
Complete methodology and frameworks
Daily practices for living in choice
Advanced exercises for continued growth
Private Slack Access
Direct access between sessions for breakthrough moments
Quick pattern interrupts when old programming surfaces
Ongoing support throughout your transformation
Extra bonuses
Extra bonuses
Signed First Edition of "Choice Psychology: The Science of Rewriting Reality"
Advanced concepts not covered in sessions
Case studies from 5 years of client work
Your personal transformation blueprint
Breakthrough Onboarding Session
The most powerful pattern interrupt for limiting beliefs
Advanced applications for business and relationships
Lifetime access to updates and refinements

The Breakthrough Method: From Programming to Freedom
12 Intensive 1-on-1 Sessions
Deep psychological archaeology to uncover hidden programming
Real-time pattern interruption and belief restructuring
Custom identity-level transformation protocols
Advanced choice awareness training
Breakthrough Onboarding Session
Complete psychological assessment using the Choice Awareness Scale
Immediate identification of your specific limiting patterns
Custom roadmap for your transformation journey
The Choice Psychology Handbook
Complete methodology and frameworks
Daily practices for living in choice
Advanced exercises for continued growth
Private Slack Access
Direct access between sessions for breakthrough moments
Quick pattern interrupts when old programming surfaces
Ongoing support throughout your transformation
The Breakthrough Method: From Programming to Freedom
Signed First Edition of "Choice Psychology: The Science of Rewriting Reality"
Advanced concepts not covered in sessions
Case studies from 5 years of client work
Your personal transformation blueprint
Breakthrough Onboarding Session
The most powerful pattern interrupt for limiting beliefs
Advanced applications for business and relationships
Lifetime access to updates and refinements
Is This Your Path To Freedom?
Is This Your Path To Freedom?
Is This Your Path To Freedom?
This IS for you if...
This IS for you if...
This IS for you if...
You're making $250,000+ but feel like something's missing
You're making $250,000+ but feel like something's missing
You're making $250,000+ but feel like something's missing
You're tired of being successful on paper but miserable in reality
You're tired of being successful on paper but miserable in reality
You're tired of being successful on paper but miserable in reality
You're ready to stop being a victim of your unconscious programming
You're ready to stop being a victim of your unconscious programming
You're ready to stop being a victim of your unconscious programming
You want to become the conscious creator of your experience
You want to become the conscious creator of your experience
You want to become the conscious creator of your experience
You're willing to examine and change beliefs you've never questioned
You're willing to examine and change beliefs you've never questioned
You're willing to examine and change beliefs you've never questioned
This is NOT for you if...
This is NOT for you if...
You prefer being comfortable to being free
You prefer being comfortable to being free
You prefer being comfortable to being free
You want someone else to fix you rather than learning to fix yourself
You want someone else to fix you rather than learning to fix yourself
You want someone else to fix you rather than learning to fix yourself
You're looking for more strategies instead of a new operating system
You're looking for more strategies instead of a new operating system
You're looking for more strategies instead of a new operating system
You're not ready to take radical responsibility for your experience
You're not ready to take radical responsibility for your experience
You're not ready to take radical responsibility for your experience
You'd rather stay stuck than do uncomfortable inner work
You'd rather stay stuck than do uncomfortable inner work
You'd rather stay stuck than do uncomfortable inner work

The Uncomfortable Truth About Timing
The Uncomfortable Truth About Timing
The Uncomfortable Truth About Timing
You'll never feel "ready" for this level of transformation.
Your current programming will always find reasons to delay, postpone, or avoid change.
That resistance IS the programming we need to interrupt.
Every day you wait is another day living as a prisoner of beliefs you never chose.
Another day of success without fulfillment.
Another day of being the victim of your circumstances instead of the creator of your reality.
The question isn't whether you can afford this investment.
The question is: Can you afford another year of living below your potential?
I only work with 50 clients per year.
When those spots are filled, the next opportunity won't come until 2026.
You'll never feel "ready" for this level of transformation.
Your current programming will always find reasons to delay, postpone, or avoid change.
That resistance IS the programming we need to interrupt.
Every day you wait is another day living as a prisoner of beliefs you never chose.
Another day of success without fulfillment.
Another day of being the victim of your circumstances instead of the creator of your reality.
The question isn't whether you can afford this investment.
The question is: Can you afford another year of living below your potential?
I only work with 50 clients per year.
When those spots are filled, the next opportunity won't come until 2026.
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
How is this different from therapy or traditional coaching?
How is this different from therapy or traditional coaching?
How is this different from therapy or traditional coaching?
How is this different from therapy or traditional coaching?
What if I'm skeptical about "mindset" work?
What if I'm skeptical about "mindset" work?
What if I'm skeptical about "mindset" work?
What if I'm skeptical about "mindset" work?
How do I know this will work for me?
How do I know this will work for me?
How do I know this will work for me?
How do I know this will work for me?
What's the time commitment?
What's the time commitment?
What's the time commitment?
What's the time commitment?
Is this confidential?
Is this confidential?
Is this confidential?
Is this confidential?

Two Paths Diverge
Two Paths Diverge
Two Paths Diverge
Path 1
Path 1
Continue living as a prisoner of unconscious programming.
Keep achieving external success while feeling internally empty.
Remain a victim of circumstances you could actually control.
Path 2
Path 2
Choose freedom.
Become the conscious creator of your reality.
Transform from someone who has success to someone who IS successful - at the deepest level.
The Choice is Always Yours...
The Choice is Always Yours...
But remember: Not choosing is still a choice.
But remember: Not choosing is still a choice.
And that choice has consequences.
And that choice has consequences.
Ready to Rewrite Your Reality?
Ready to Rewrite Your Reality?
Ready to Rewrite Your Reality?
Ready to Rewrite Your Reality?
If you're ready to stop being a victim of your programming and start being the author of your experience, let's begin.
This isn't for everyone.
Most people prefer the familiar prison of their limitations to the unknown territory of their potential.
If you're ready to stop being a victim of your programming and start being the author of your experience, let's begin.
This isn't for everyone.
Most people prefer the familiar prison of their limitations to the unknown territory of their potential.
If you're ready to stop being a victim of your programming and start being the author of your experience, let's begin.
This isn't for everyone.
Most people prefer the familiar prison of their limitations to the unknown territory of their potential.
But You're not most people
But You're not most people
But You're not most people
Limited to 50 transformations per year.
Current availability: 7 spots remaining.
P.S. The most successful people I know share one trait
They invest in becoming who they need to be before they feel ready.
They understand that transformation is the highest ROI investment they can make.
The question isn't whether this will work.
The question is: Are you ready to work it?
P.S. The most successful people I know share one trait
They invest in becoming who they need to be before they feel ready.
They understand that transformation is the highest ROI investment they can make.
The question isn't whether this will work.
The question is: Are you ready to work it?
"Your limitations are just inherited beliefs. And beliefs can be changed."
David Jacob


Copyright 2025 - David Jacob